11 April 2017
The year-long term will begin at the British Science Festival 2017, hosted by the Universities of Brighton and Sussex, where she will deliver the annual Presidential Address.
The British Science Association has announced that Professor Frith will take up the role in September.
Professor Dame Uta Frith, will give her Presidential Address at the British Science Festival on Thursday 7 September. In her Address she will analyse what makes humans inherently social and how we make decisions in groups, highlighting how biases effect choices and how we choose who to trust. Uta will propose that “going with our gut” might be the biggest lie of all.
Uta is a developmental psychologist working at the Institute of Cognitive Neuroscience at University College London. She specialises in the studies of autism and dyslexia and has become a leading voice in her field, pioneering research into these conditions and authoring a number of books. Uta has also paved the way for women to advance in science, having been a major player in grassroots projects that encourage women into STEM by building their skills, confidence and giving them a platform. She has also featured in the media on many occasions, with her most notable work being the focal point of a number of Horizon documentaries, one of which she presented. She is also an Honorary Fellow of the BPS.
Professor Frith said, "I am thrilled to become the next President of the British Science Association. I am particularly hoping to raise the profile of psychology and cognitive neuroscience and am looking forward to increasing public awareness of the scientific rigour we strive for in our work. In addition, I would like to make some practical recommendations from what we have learned from basic experiments in social neuroscience. For example, there are a number of insights that could help us make better decisions. One of these is that groups often make better decisions than individuals and can counteract bias by increasing the diversity of their members.