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Behaviour Change

Behaviour Change: Voter Apathy

09 June 2017

Why. over the last half century, has voting turnout been in decline? Why are over a third of voters, not exercising this right? Psychology can give us insights into understanding this behaviour and ways to identify, understand and communicate with potential voters.

This Behaviour Change Briefing anaylses some of the potential reasons for this decline in voter participation, including:

  • The diffusion of responsibility
  • Pluralistic ignorance
  • Evaluation apprehension

And also offers several recommendations for how to improve voter turnout and their sense of connection/investment in the political process.


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